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Pretty Passive

Collaborate with me

Beginner-friendly DIY content for frugal families

My Content & Audience

I create evergreen content for beginner & amateur friendly DIY home projects focused on budget builds, tools, and real-life family homes.

My content helps readers feel confident using tools and tackling projects themselves.

My audience is primarily:

  • Homeowners and renters
  • DIY beginners and tool-curious creatives
  • Busy adults and families who want practical, realistic projects
  • Readers who value affordability, clarity, and confidence over perfection

Most traffic comes from organic search and Pinterest, meaning projects are discovered intentionally and revisited over time.

DIY Content Collaboration Opportunities

I partner with brands that align with practical, accessible DIY and home improvement. Opportunities include:

  • Sponsored blog posts
  • Tool & product features
  • Evergreen DIY tutorials
  • Pinterest-driven campaigns
  • Affiliate partnerships

All collaborations are thoughtfully integrated into real projects and written with long-term visibility in mind.

Why Work With Me

  • 9 years of experience creating DIY and home blog content
  • Strong foundation in SEO and evergreen content strategy
  • Projects designed for real use (not just photos)
  • Content monetized through display ads and affiliate partnerships
  • Focus on clarity, trust, and long-term performance

I prioritize quality, transparency, and creating content that continues to work well beyond the initial publish date.

some stats

2000+ email subscribers

30k+ Average Monthly Pageviews

2.17m Pinterest Impressions (2025)

About Me

I’m Ashley. Home economist, DIY enthusiast, content strategist, and mom with aggressively ambitious ideas & a growing collection of power tools. I believe home projects don’t need to be complicated to be impactful, and anybody can start using basic tools to create a truly custom home & build valuable skills in the process.

I create clear, approachable DIY tutorials that help readers feel confident using tools, improving their spaces with functional furniture, built-ins, and storage solutions.

My approach blends creativity with practicality. So readers feel empowered, not overwhelmed.

This blog has evolved over the last decade from purely frugal, working mom woes, to a DIY home blog focused on budget-conscious, beginner-accessible home projects for real homes and real families.

Let’s work together

For brand partnerships, media inquiries, or collaboration opportunities, please reach out here:

ashley@prettypassive.com

Media Kit available on request

I review all inquiries personally and look forward to working together.

Some fan favorites

screwing down the deck boards on my DIY floating deck

How I Built my DIY Floating Deck for less than $500

Christmas with the DIY Faux Fireplace

Easy DIY Faux Stone Fireplace with hidden storage & stone texture

after - refinishing hardwood floors on a budget

Frugal DIY Hardwood Floor Refinishing for Beginners

diy toddler ballet barre dimensions

DIY Portable Toddler Ballet Barre

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Hi! I’m Ashley and I like things short, sweet, and super cheap. This is my blog where I help moms think outside the cube to make & save extra money with relatable tips and easy DIY projects. Read around for shamelessly ambitious and borderline lazy inspiration. Click here to learn more.

Shop My Tools

My favorite DIY tools, supplies, family & home finds all in one place.

Shop My Amazon Storefront
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