Beginner-friendly DIY content for frugal families
My Content & Audience
I create evergreen content for beginner & amateur friendly DIY home projects focused on budget builds, tools, and real-life family homes.
My content helps readers feel confident using tools and tackling projects themselves.
My audience is primarily:
- Homeowners and renters
- DIY beginners and tool-curious creatives
- Busy adults and families who want practical, realistic projects
- Readers who value affordability, clarity, and confidence over perfection
Most traffic comes from organic search and Pinterest, meaning projects are discovered intentionally and revisited over time.
DIY Content Collaboration Opportunities
I partner with brands that align with practical, accessible DIY and home improvement. Opportunities include:
- Sponsored blog posts
- Tool & product features
- Evergreen DIY tutorials
- Pinterest-driven campaigns
- Affiliate partnerships
All collaborations are thoughtfully integrated into real projects and written with long-term visibility in mind.
Why Work With Me
- 9 years of experience creating DIY and home blog content
- Strong foundation in SEO and evergreen content strategy
- Projects designed for real use (not just photos)
- Content monetized through display ads and affiliate partnerships
- Focus on clarity, trust, and long-term performance
I prioritize quality, transparency, and creating content that continues to work well beyond the initial publish date.
some stats
2000+ email subscribers
30k+ Average Monthly Pageviews
2.17m Pinterest Impressions (2025)
About Me
I’m Ashley. Home economist, DIY enthusiast, content strategist, and mom with aggressively ambitious ideas & a growing collection of power tools. I believe home projects don’t need to be complicated to be impactful, and anybody can start using basic tools to create a truly custom home & build valuable skills in the process.
I create clear, approachable DIY tutorials that help readers feel confident using tools, improving their spaces with functional furniture, built-ins, and storage solutions.
My approach blends creativity with practicality. So readers feel empowered, not overwhelmed.
This blog has evolved over the last decade from purely frugal, working mom woes, to a DIY home blog focused on budget-conscious, beginner-accessible home projects for real homes and real families.
Let’s work together
For brand partnerships, media inquiries, or collaboration opportunities, please reach out here:
Media Kit available on request
I review all inquiries personally and look forward to working together.


